Getting Started: Membership at Stratford
Genting Casino Stratford runs on a membership scheme called My Genting. That membership sits at the centre of how the venue works - it is what gets you onto the tables, tracks your play, links into the app, pretty much everything. New visitors are usually funneled into one of two paths: walk into the venue and register at the desk, or complete a basic pre-registration online first and then finish things off in person. Either way, the actual plastic My Genting card is produced on-site at the casino, so at some point you still have to go in.
The casino is based at 312 The Loft, Westfield Stratford City, Montfichet Road, Olympic Park, London E20 1ET. Doors are open 24 hours a day, every day. If you need to double-check anything, the telephone number is +44 (0)20 8536 5630. Genting Casino Stratford operates under a Casino 2005 Act premises licence, with the local licensing handled by the London Borough of Newham and overall regulatory oversight from the UK Gambling Commission. The operator is Genting Casinos UK Limited under licence number 537.
Registering In Person
For a lot of people, walking in and sorting it on the spot is the easiest option. You go straight to the membership desk, staff handle the formality, and you walk away with your My Genting card before you leave the building.
What you will usually need to do:
- Arrive at 312 The Loft, Westfield Stratford City, London E20 1ET
- Go inside and look for the membership or reception desk
- Provide your full name, date of birth, and home address
- Show valid photo ID - a passport or UK driving licence is normally fine
- Confirm you are 18 or over, as required by UKGC regulations
- Receive your My Genting card from the team at the desk
- Note down or photograph the card number, because you will need it later when you use the app
There is one practical detail worth flagging here. On Friday and Saturday nights the membership point can get a bit backed up, simply because more people arrive at once. Dropping in mid-week or earlier in the afternoon usually means less waiting around, and that tends to be true in most land-based casinos, not just at Stratford.
Pre-Registering Online First
Other visitors like to have part of the Genting Casino Stratford sign up done before they set foot in the building. Genting supports that by offering a non-member pre-registration option on its website, which lets you set up a basic app account ahead of your first visit. The actual full membership - the physical My Genting card - still has to be confirmed in person at Stratford or any other Genting casino.
Typical steps for online pre-registration:
- Go to gentingcasinos.co.uk
- Navigate to the My Genting sign-up or pre-registration area
- Pick the non-member sign-up option if you do not yet have a card
- Enter your full name, date of birth, email, and home address
- Choose a password for your online account
- Submit the form and, if asked, confirm your email address
- On your next visit to Stratford, give your details to the membership desk and collect your physical My Genting card
- After you have the card, log back into the app or website and link it using the card number and your date of birth under the Casino Member Only sign-up choice
Linking the Card to the App
Once the plastic card is in your wallet - whether it was issued at Stratford or another Genting venue - the next move is to connect it with your online profile. The link is built around two bits of information: the My Genting card number and your date of birth.
| Step | Action |
|---|---|
| 1 | Open the Genting mobile app or go to the account login page |
| 2 | Choose the “Casino Member Only” sign-up option |
| 3 | Type in your My Genting card number |
| 4 | Add your date of birth so your identity can be verified |
| 5 | Finish the account setup process and confirm your email address |
The app account and the physical card then effectively behave like one system. Loyalty tracking, account history, and member benefits are all attached to your single My Genting number instead of being tied to one building. Play or activity at Stratford feeds straight into the same profile that can be presented at any other Genting casino located in the UK.
What the Membership Actually Covers at Stratford
Stratford operates as a full land-based casino within the Casino 2005 Act framework. There are table games and gaming machines available on the floor, and because it sits inside Westfield Stratford City, you have plenty of hospitality nearby. The My Genting card is what gets you into member-only facilities and services that sit within the casino itself.
Genting Casinos UK Limited runs more than 40 land-based casinos around the UK. Stratford is one of the London outlets, and its setting inside Westfield, close to the Olympic Park, means it is particularly easy to get to in practice. Stratford station connects to the London Underground, the London Overground, the Elizabeth line, and the DLR. That combination of transport routes at a single stop is fairly uncommon.
| Feature | Detail |
|---|---|
| Address | 312 The Loft, Westfield Stratford City, Montfichet Road, London E20 1ET |
| Phone | +44 (0)20 8536 5630 |
| Opening Hours | 24 hours, 7 days a week |
| Licensing Authority | London Borough of Newham / UK Gambling Commission |
| Operator Licence | Genting Casinos UK Limited, UKGC No. 537 |
| Membership Programme | My Genting |
The My Genting card itself is not tied to a single site. That usually matters if you travel around the UK or split your time between cities. One membership and one card will work right across the Genting casino network.



